I Ain't Afraid of No Ghost
SnapChat (okay, Snap) was outgrowing its narrow definition as a solipsistic teen-sexting app and had moved into aiding users' engagement in sectors from fashion to tech to travel to music events. We wanted to depict a friendly, engaged, and outward-facing version of the brand. Greg Miller, my favorite photographic collaborator, fearlessly took up the challenge. [Disclaimer: No persons were ghosted during the making of this shoot]
"I Ain't Afraid of No Ghost"
Video by Celine Grouard Performance by Leslie Xia