As an architecture magazine, every visual element in GreenSource needed to convey accurate information. As an advocate of transformational building tech and philosophies, it also needed to help readers make the leap from incremental solutions to much more holistic approaches.
Sustainability as a concept has become accepted, but the idea that—for instance—a building has a “life cycle” from creation to demolition (!) may have been a startling concept to even to GreenSource’s audience of architects, engineers, contractors, and building owners.
With that in mind, Group CD Francesca Messina and I partnered with Nick Felton, Bryan Christie, Peter Grundy, and Alan Kikuchi to present complex data and technical content in engaging ways. La Boca, Darren Braun, Gerard DuBois, and Ana Juan visualized the near- and long-term outlook for a sustainable future.