Scenes from the Innovation by Design Awards
Innovation By Design
Like most Fast Company franchises, Innovation By Design arose from reporting that grew over time from columns, to features, to larger packages.
In this case it was the developing understanding that design was becoming the driver behind business innovation which demanded attention—and insights into where it all could lead. The emerging design+business ecosystem called for a place where the best ideas and products could be highlighted—the IBD Issue and Awards.
The first year's event was a typical sit-down affair, but by year two more engaging, experiential approaches were clearly needed to bring the issue to life: We treated guests and nominees to an innovation-themed “art battle” between graffiti artists by the Secret Walls crew, iPad portraits by Jorge Colombo, and the opportunity to interact with the actual products entered in the contest and shown in the issue.
IBD event photographs by Emilio Granado
IBD trophies photograph by Celine Grouard