The Real Legacy of Steve Jobs
Didn’t we already know who Steve Jobs was? There couldn’t be anything left to discover about the genius—who even had an official Walter Isaacson tome to settle his legend for eternity.
But if Apple was so dependent on his singular personality and vision, how were they able to not just survive his loss, but thrive? Fast Company went looking and found that despite all the legendary—and true—tales of his intensity, underneath it all there was a driven but entirely human Steve, who had grown to become a caring, nurturing leader (and parent, and husband).
We approached The Heads of State looking for a warmer, more organic, evolutional take on creativity. They responded with simple geometries, a color spectrum referencing the old Apple branding, and conceptual touches so gentle they were almost evanescent.
Bonus video:
The Evolution of Steve Jobs, by Jorge Colombo
