Of all Fast Company franchises, this is typically the most challenging to bring to life.
Some companies and trends are more visibly innovative than others, and the MIC package subjects run the gamut from reliably visually daring brands (Nike), to business sectors that can be heady and difficult to grasp (biotech, AI), to outwardly-traditional with hidden tech underpinnings (fashion, big-box retailers).
So the gloves come off, and it’s a day in the life of a robot family for AI, a space voyage through human anatomy for pills that gather medical data, cut-paper nesting cubes for stealthily innovating brick-and-mortar stores —and more!
Cover photograph by Art Streiber; '50' Logo and Video by Serial Cut