Good Design is Good Business
Well it is now. When former IBM chairman Thomas Watson Jr. said that to Wharton students in 1973, design was still more of a marketing tool rather than a driver of business. But today design is a decisive advantage in countless industries, and this issue celebrated that. To illustrate Watson's statement finally becoming fully realized we depicted it literally rising up rom a flat surface to become alive and dimensional. Typography by Coherent Images.
Pinterest, whose value lies not in pure product design but in a design ecosystem that allows everyone to have a hand in creativity and visual curation, extends Watson's idea even further. CEO Ben Silberman was rendered in 22,765 pins (below) by Eric Daigh.
The Co.Design 50 (bottom) is a list of influentials who using design thinking to push the boundaries of their fields. Map by Pop Chart Lab.
Cover photograph by Art Streiber
